Cuatro Rayas values working with IWC due to its international recognition, not only in the UK but also in other markets.
'It has international recognition: we work with more than 50 countries, and when dealing with distributors and wine buyers, they truly trust in the wines that receive medals from the IWC. This trust stems from the professionalism of the jury and the understanding among final customers that an IWC medal on the bottle signifies very high quality.'
With distribution in over 50 countries, they find that distributors and buyers have confidence in wines that have been awarded medals by IWC.
The professionalism of the jury and the high level associated with an IWC medal ensure trust from end customers. Thus, Cuatro Rayas strongly recommends other wineries to participate in the International Wine Challenge.