These include constructing an “exclusive high-level hospitality project” and growing sales.
“The goals and projects for 2024 reflect an ambition for expansion in Italy, with the intent to extend the company’s presence in new regions and consolidate the current one,” says sales manager Cristian Pepi (below).
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Fattoria della Talosa, which is located in Piazza Grande, in the centre of Montepulciano, saw an increase in sales of 10% last year but a drop of 5% in turnover. 60% of sales are in Italy – with Tuscany the “hub of national sales”. The main export markets are the United States, Switzerland, England and Germany.
Oenotourism has become an increasingly important avenue for sales and the idea behind the new Luxury Wine Resort Talosa is to boost sales even further. The new attraction will include eight suites, a wellness and fitness area, and “a space dedicated to gastronomic experiences”. It is due to open in 2025.
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To boost tourism in the meantime, Fattoria della Talosa has “significantly increased” the number of guided tours of the cellar, which finish with samples in this new tasting room (above). Encouragingly, the renovated Villa Talosa tourist residence among the vines, saw an increase in occupancy during the low season last year, especially in March, November, and December.
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Regarding the things that set them apart, Cristian says: “We are the oldest ageing cellar in Montepulciano, located in the basement of Palazzo Tarugi and Palazzo Sinatti, built in the first decades of the 16th century in front of the Cathedral of Montepulciano.
“The entrance to the Historic Cellar of Talosa takes visitors back in time, to the Italian Renaissance, in the 16th century. The galleries, entirely built with bricks, alternate in a succession of vaults and niches where they find themselves in a unique location in the world. At the same time, guests are welcomed into a tasting room with renovated and modern environments, in the historical context of the medieval cellar.”
Fattoria della Talosa, which has been owned by Angelo Jacorossi and his family since 1972, has also been investing in new winery and vineyard equipment. The new gear includes a Fendt tractor (main photo) with Isobus certification and a satellite system. Also new are the photovoltaic system covering 100% of the company’s energy needs, a modern weather station with leaf wetness control system, and a new Bucher Vaslin Delta Oscillys destemmer and crusher system for grape reception (below).
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Hand-harvested grapes from 33ha of vines are brought here in new bins by the new tractor.
The company also has a new website.
CEO Edoardo Mottini Jacorossi says: “We look at 2023 as a chapter of growth and innovation that has laid solid foundations for the future. We are ready to face 2024 with determination, confident that the foundations laid will lead us towards an even more successful year.”