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The fairest of them all

How the International Wine Challenge ensures every wine gets the medal it deserves...

 
The fairest of them all

Every sip that earns an IWC medal has passed a gauntlet of scrutiny

The fairest of them all
  • Chris Boiling
  • 2025-04-24
Judging has started this week on the 41st edition of the International Wine Challenge (IWC).
When it comes to recognising the world’s finest wines, few awards carry as much weight and integrity as those from the IWC.
Established in 1984, the IWC has built a reputation for rigorous standards, expert judging, and absolute fairness, setting the gold standard (literally and figuratively) for wine competitions worldwide.


A process built on expertise and objectivity

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At the heart of the IWC’s fairness is its meticulous judging system. Each wine is assessed not by one, but by multiple panels of expert judges, ensuring that no single opinion decides a wine’s fate. These judges include seasoned winemakers, Master Sommeliers, Masters of Wine, and industry veterans from around the globe, all bringing diverse palates and unbiased perspectives.
The process is deliberately structured to remove subjectivity. Wines are blind-tasted, meaning judges have no knowledge of the wine producer, brand or price during the evaluation. This levels the playing field for both household names and boutique producers. Whether a wine comes from a grand château in Bordeaux or a small vineyard in Moldova, it stands or falls purely on its merits.


Double judging: A unique safeguard

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What truly sets the IWC apart is its rigorous judging system. The initial round decides if wines are potential medal-winners, out or commended. In the second round, next week, every wine with a medal prospect will be retasted by a different panel and their scores will be confirmed or adjusted by the highly distinguished co-chairs (above). These are: Tim Atkin MW, Sam Caporn MW, Oz Clarke, Dr Jamie Goode, Peter McCombie MW, and Helen McGinn. Between them, they know most grapes, styles and regions. Their second opinion confirms the consistency and quality of the wine, eliminating any chance of bias, fatigue, or oversight from the first two rounds. Only after this rigorous process can a wine earn a coveted IWC medal — be it Bronze, Silver, or Gold.
Oz Clarke describes it as “a proper test” for wines.
For top-scoring wines, the process doesn’t stop there. Gold medal winners are tasted again to determine which deserve the highest accolades: regional, national, international and varietal trophy awards.
This thorough process ensures that only the most exceptional wines rise to the top.


Why it’s the fairest system in the industry

The IWC’s multi-layered approach leaves no room for shortcuts or favouritism. Every bottle competes under the same conditions. Each wine’s journey through the system is transparent, democratic, and designed to reward genuine quality.
This rigorous fairness ensures that consumers, retailers, and producers can trust the IWC sticker as a reliable indicator of excellence.
For wineries, an IWC medal isn’t just another sticker on a bottle — it’s an internationally recognised stamp of honour, earned through a process that celebrates merit above all else.


The bottom line

In a crowded world of wine awards, the International Wine Challenge stands out not just for the prestige of its winners but for the integrity of its judging. Every sip that earns an IWC medal has passed a gauntlet of scrutiny, making it a triumph of wine craftsmanship.
The medal results will be released on May 20, the Trophy results on May 27, while the champion wines and winemakers must wait until September 9.

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